Praising ability alone reduces persistence, while praising effort or the processes a person goes through to learn leads to growth mind-set behaviors.
- The fixed mind-set: “Wow! You scored 96%! That’s a really good score!”
- The growth mind-set: “Wow! You must have worked really hard on this!”
The growth mind-set enables entrepreneurs to embrace failure since they understand and accept that failure – a.k.a “Affordable losses” – is key component of their success.